Lakeside Manufacturing, Inc
  • Marketing
  • West Allis, WI, USA
  • $55,000+ Depending on Experience
  • Salary
  • Full Time

Compensation and benefits are outstanding – Health, Dental, Vision, Life/Short/Long Term, Training, Tuition Reimbursement, Wellness Discounts and more!

We are expanding our Marketing team and you could be it!

Are you...

  • Experienced or certified in Marketo Marketing Automation
  • Live for data testing, analyzing, cleansing, auditing
  • Meticulous with details
  • Technically minded and drawn to new technologies
  • Able to see connections across multiple platforms and programs
  • Enjoy and thrive on managing multiple projects and priorities
  • A "get it done" with speed AND attention to detail person
  • Comfortable in suggesting solutions, best practices, and innovative ideas to improve the team's success
  • A team player that likes to work hard and play hard


Other aspects of the role include:

  • Responsible for building and executing email sends, drip/nurture campaigns, webinars, forms, landing pages, segmentation, forms within Marketing Automation system (Marketo)
  • Test, deploy, and continuously evaluate instance for improvements
  • Configure and deploy rules and triggers to guide the customer journey
  • Understand and report campaign data and performance to deliver actionable insights and recommendations
  • Perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and engagement growth
  • Adhere to and communicate automation best practices including email formatting, list management, optimization, data quality, hygiene, data cleansing, and compliance (CAN-SPAM, GDPR)
Lakeside Manufacturing, Inc
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